Privacy Policy

Introduction

Welcome to Apptology Inc. (“Apptology,” “we,” “us,” or “our”). This Privacy Policy describes how we handle and protect the personal information collected through our website, DSTOlogy (Digital Signage), POSTOlogy (POS and ERP system), and mobile applications. Our practices are aligned with applicable data privacy laws to ensure the highest standards of data protection.

1. Information We Collect

General Information (for all services):

• Personal Information: Identifiers such as your name, contact information, email address, and payment details.
• Account Information: Usernames, passwords, and account preferences.
• Usage Data: IP addresses, browser type, device identifiers, and site or app usage patterns.

Each service collects specific additional information:

1.1 DSTOlogy (Digital Signage):

• Signage Content Data: Information related to digital signage content, such as uploaded media, schedules, and locations of screens.
• Device and Interaction Data: IP addresses, geolocation data (if enabled), and usage statistics from signage displays.

1.2 POSTOlogy (POS and ERP System):

• Transaction Data: Information on sales, product inventory, transaction amounts, and customer purchase histories.
• Employee Data: User profiles, permissions, and roles for those with access to POS terminals.
• Customer Interaction Data: Loyalty program details, discounts used, and customer feedback, if applicable.

1.3 Mobile Applications:

• Mobile Device Data: Mobile device identifiers, location data (if consent is given), and in-app interaction metrics.
• App-Specific Data: Information collected for app functionality, such as push notification preferences and in-app purchases.

2. How We Use Your Information

We process personal information for various purposes, depending on the service you use.

2.1 DSTOlogy (Digital Signage)

• Content Management: To display, schedule, and manage digital signage content on connected devices.
• Personalization and Analytics: To analyze screen interactions for better content targeting and screen placement optimization.

2.2 POSTOlogy (POS and ERP System)

• Transaction Processing: To facilitate POS transactions, inventory tracking, and sales management.
• Employee and Access Control: To manage user roles, access rights, and employee activities within the POS and ERP system.
• Customer Analytics: To analyze purchasing trends and improve inventory management, loyalty programs, and customer experience.

2.3 Mobile Applications

• App Functionality: To support core app features, such as authentication, location-based services, and push notifications.
• User Experience: To personalize content, offers, and improve in-app performance based on usage patterns.

General Use for All Services:

• Service Maintenance and Improvements: For system updates, bug fixes, and infrastructure management.
• Marketing and Communication: To send service updates, promotions, and offers tailored to your interests.
• Legal Compliance: To comply with legal obligations and defend against legal claims if necessary.

3. Sharing and Disclosure of Information

We may share your information under specific circumstances:

3.1 Service Providers

• We work with third-party providers (e.g., payment processors, analytics tools) who access data solely to perform services on our behalf.

3.2 Business Transfers

• In cases of merger, acquisition, or asset sale, customer information may be transferred as part of the transaction.

3.3 Legal Obligations

• Information may be disclosed as required by law, including to comply with government or regulatory requests or to protect Apptology’s legal rights.

3.4 DSTOlogy and POSTOlogy-Specific Data Sharing

• DSTOlogy: Limited usage data may be shared with partners to enhance content relevance and display accuracy.
• POSTOlogy: Transaction and inventory data may be aggregated and shared with business partners for market analysis, provided no personally identifiable information is included.

4. Data Security

We take the protection of your data seriously and employ various security measures, such as:

• Encryption: Protects sensitive data during transmission.
• Access Controls: Limits access to data within Apptology based on role.
• Regular Audits: Ensures compliance with data protection policies and identifies any vulnerabilities.

5. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Access and Correction: You may request a copy of the personal data we hold about you and correct any inaccuracies.
• Deletion: Request deletion of your data where it is no longer necessary for the purposes it was collected.
• Portability: Request to receive your data in a structured, commonly used format.
• Consent Withdrawal: Withdraw consent where data processing is based on consent.

6. Third-Party Links

Our website and services may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies.

7. Children’s Privacy

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we discover that we have unintentionally gathered such information, we will take steps to delete it promptly.

8. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via our website or directly to registered users. We encourage users to review this policy regularly.

9. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: [Your contact email]
Phone: [Your contact phone]
Address: [Company Address]