By Apptology team · Updated
DSTology is Apptology’s cloud digital signage platform. It lets restaurants, cafés, clinics and stores in Saudi Arabia run the menu boards and promo screens in every branch from one dashboard, on the screens they already own. This guide explains what DSTology does, how businesses use it, and how to get started.
Key takeaways
- Update every screen in every branch from one dashboard, in Arabic or English.
- Runs on Samsung and LG smart screens, Android TV devices or any device with a web browser.
- Design with AI or templates, schedule content by time of day, and link prices to Foodics.
- See screen status and proof-of-play hours for each location.
- The first screen is free, with a 14-day trial and a free switch-over from any system.

What is DSTology?
DSTology is cloud software for digital signage. Instead of loading files onto USB drives and updating screens one by one, your team prepares content once in the DSTology dashboard and publishes it to any screen, in one branch or in all of them, from a laptop or a phone.
What you get in DSTology
- One dashboard: every screen, branch and city in one place.
- Media library: photos, videos, Canva designs and YouTube together, ready for any screen.
- AI design and templates: describe a screen in one sentence and pick from the layouts it creates, or start from a ready template.
- Built-in editor: adjust any design in-house, without waiting on a designer.
- Scheduling: breakfast, lunch and dinner menus, weekend offers and Ramadan content go live on time, automatically.
- Foodics link: prices and sold-out items update on your screens automatically.
- Screen status: see which screens are online and what each one is playing.
- Proof-of-play reports: how many hours each piece of content played, and where.
- Arabic and English: the dashboard and the screens work right-to-left.

How businesses use DSTology
Every business uses its screens a little differently:
| Business | What they show | Most useful features |
|---|---|---|
| Restaurants | Menu boards and combo offers | Scheduling by time of day, Foodics link |
| Cafés | Seasonal drinks, short videos and promotions | Templates, AI design, scheduling |
| Clinics | Services, opening hours and awareness messages | One dashboard for every branch |
| Perfume and retail stores | Product campaigns and offers | One campaign to every store, proof-of-play reports |
For restaurants and cafés, scheduling does most of the work: the right menu appears at the right time without anyone touching the screens.

Results from businesses in Saudi Arabia
Reef Perfumes used to update its store screens with USB drives, so a new campaign took about two days to reach the stores. With DSTology, the team now updates every screen from one dashboard in a few minutes, designs new posts in-house, and sees proof-of-play hours by location.
For Abu Alhous, we supplied and installed the screens with our partners and set up DSTology in every branch, so menus and offers are managed for all branches from one place.
See DSTology for drive-thrus, fast food and bakeries and sweet shops, or check what digital menu boards cost.
Try DSTology on your screens
The first screen is free, with a 14-day trial. We install screens on site in Riyadh, Jeddah, Dammam and across Saudi Arabia.
How to get started
- A short call to understand your branches, screens and content.
- We pair your screens, or supply and install new ones with our partners.
- We move your content and rebuild your schedules. Switching from another system is free.
- Your team manages everything from the dashboard, in Arabic or English.
Frequently asked questions
Do I need new screens for DSTology?
Usually not. DSTology runs on Samsung and LG smart screens, on Android TV devices, or on any device with a web browser.
Does DSTology support Arabic?
Yes. The dashboard and the screens work in Arabic and English, right-to-left.
Can DSTology connect to my POS?
The Foodics link is available now, so prices and sold-out items update on your screens automatically. We connect other POS systems on request.
How much does DSTology cost?
The first screen is free, with a 14-day trial. After that, the price depends on the number of screens: the more screens, the lower the price per screen.
Do you install the screens?
Yes. We supply and install screens with our partners in Riyadh, Jeddah, Dammam and across Saudi Arabia, or run DSTology on the screens you already have.
Learn more about DSTology digital signage, or contact our team to see it on your own screens.

