Independent car dealerships often juggle spreadsheets, listing sites and separate tools for leads, sales paperwork and expenses. PrimeAuto brings the whole dealership onto one platform, and Apptology designed and built it.
| Vehicle | Days on lot | Listed on | Status |
|---|---|---|---|
| 2021 Toyota RAV4 | 74 | 4 channels | Reserved |
| 2022 Ford Escape | 63 | 4 channels | In stock |
| 2021 Hyundai Elantra | 88 | 3 channels | In stock |
| 2019 Mazda CX-5 | 9 | — | Sold |
Illustration with sample data, showing how the PrimeAuto dashboard is organised.
At a glance
- Product
- PrimeAuto, a dealership management platform
- Type
- Web platform plus dealer websites through a WordPress plugin
- Modules
- Inventory, listings, websites, CRM, sales, expenses, team roles, AI assistant and multi-dealership admin
- Stack
- React, TypeScript, Node.js, PostgreSQL, Amazon S3, Stripe, Twilio, Resend and Claude
- Our role
- Product design, web development, integrations, hosting and ongoing support
The challenge
Dealers were re-entering the same vehicle details on every listing site, tracking leads in inboxes and preparing sales documents by hand. Owners had little visibility into what each car really cost and earned.
What we built
A web platform that covers the dealership from the moment a car arrives to the day it is sold:
- Inventory with VIN lookup to fill in vehicle details automatically
- Listing syndication to CarGurus, Kijiji Autos and Facebook Marketplace from a single inventory
- Dealer websites that show live inventory with a page for every car
- CRM to capture and follow up on every lead
- Sales and bills of sale generated from the vehicle and customer records
- Expenses, reimbursements and reports to track the true cost and profit of each vehicle
- Team roles and invitations, plus an AI assistant to help staff find answers faster
- Multi-dealership administration with subscription packages and an audit log
Try it
Follow one car through PrimeAuto
From the day it arrives to its true profit. Click each stage.
The VIN fills in the details
Staff enter the VIN and the vehicle details fill in automatically, instead of being typed by hand.
Sample data, for illustration only.
The result
One system replaces the patchwork of tools a dealership used to rely on, so staff enter a vehicle once and every listing, lead and document stays in sync.
How it is built
PrimeAuto is a modern web application designed to be fast for staff and easy to extend:
- Front end: React and TypeScript, built with Vite and styled with Tailwind CSS
- Back end: a Node.js API with a PostgreSQL database and secure, role-based sign-in
- Files and photos: vehicle photos and documents stored in the cloud on Amazon S3
- Payments and messages: Stripe for dealership subscriptions, Twilio for text messages and Resend for email
- AI assistant: built on Anthropic’s Claude to help staff find answers in their own data
- Dealer websites: a WordPress plugin that keeps each dealer’s website in sync with live inventory
How the pieces fit
Staff web app
The workspace dealership staff use every day, built to be fast and easy to extend.
Click each part to see its job.
Why it matters for dealers
Every vehicle is entered once. From there it appears on the dealer’s website and listing sites, leads land in one CRM, and the bill of sale is generated from records the team already has. Owners can see the real cost and profit of each car, including expenses and reimbursements, without building spreadsheets. See how we approach software for car dealerships.
Services: product design, web application development, integrations, hosting and ongoing support.
Need one platform for your whole operation?
We design and build web platforms and apps connected to your systems, delivered in phases so they grow with your business.
