Independent car dealerships often juggle spreadsheets, listing sites and separate tools for leads, sales paperwork and expenses. PrimeAuto brings the whole dealership onto one platform, and Apptology designed and built it.
The challenge
Dealers were re-entering the same vehicle details on every listing site, tracking leads in inboxes and preparing sales documents by hand. Owners had little visibility into what each car really cost and earned.
What we built
A web platform that covers the dealership from the moment a car arrives to the day it is sold:
- Inventory with VIN lookup to fill in vehicle details automatically
- Listing syndication to CarGurus, Kijiji Autos and Facebook Marketplace from a single inventory
- Dealer websites that show live inventory with a page for every car
- CRM to capture and follow up on every lead
- Sales and bills of sale generated from the vehicle and customer records
- Expenses, reimbursements and reports to track the true cost and profit of each vehicle
- Team roles and invitations, plus an AI assistant to help staff find answers faster
- Multi-dealership administration with subscription packages and an audit log
The result
One system replaces the patchwork of tools a dealership used to rely on, so staff enter a vehicle once and every listing, lead and document stays in sync.
How it is built
PrimeAuto is a modern web application designed to be fast for staff and easy to extend:
- Front end: React and TypeScript, built with Vite and styled with Tailwind CSS
- Back end: a Node.js API with a PostgreSQL database and secure, role-based sign-in
- Files and photos: vehicle photos and documents stored in the cloud on Amazon S3
- Payments and messages: Stripe for dealership subscriptions, Twilio for text messages and Resend for email
- AI assistant: built on Anthropic’s Claude to help staff find answers in their own data
- Dealer websites: a WordPress plugin that keeps each dealer’s website in sync with live inventory
Why it matters for dealers
Every vehicle is entered once. From there it appears on the dealer’s website and listing sites, leads land in one CRM, and the bill of sale is generated from records the team already has. Owners can see the real cost and profit of each car, including expenses and reimbursements, without building spreadsheets. See how we approach software for car dealerships.
Services: product design, web application development, integrations, hosting and ongoing support.
